In their pitch brief, Zoo Atlanta asked for only one piece of creative: a print ad that explained the legacy of Willie B., a silverback gorilla who spent 20 years isolated in captivity until the zoo built him a magnificent habitat. This ad won the business.
And because I can't resist stories of triumph involving animals, read more about Wille B. here.
And because I can't resist stories of triumph involving animals, read more about Wille B. here.
