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Whaddyawannaknow? is what happens when an internet clickhole and an interactive film get together and have a very strange baby that’s the future of shoppable content. This is a pilot written for Walmart that’s expandable, customizable, and ultimately shoppable, from the visuals to the props to the trivia. The full experience is now defunct, but catch a vibe with the demo video below.

2020 Communication Arts Interactive Competition Winner - Mobile

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