When Honey Nut Cheerios wanted to help teach kids coding literacy, we launched BeeACoder.com, an online coding camp where kids could learn the basics and create their own game. We used the stars of Nickelodeon’s GameShakers to build buzz via on air and social, and to help kids on the site with tutorial videos.
Over 1 million kids checked out BeeACoder.com, spending on average an hour and 15 minutes per session strengthening their coding skills.

Case study coming soon! 

TV Spot:



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